Thalapathy Vijay and Samantha Ruth Prabhu’s Mersal opens to poor advance bookings – here’s why

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One of the biggest films this year is Thalapathy‘s Mersal! This is one of the most awaited films this Diwali. The actor will take on three roles set in three different time periods – that of a doctor, chieftan and a magician. He is reuniting with his Theri director – Atlee for this big ticket venture. Mersal also happens to be Sri Thenandal Film’s 100th project thus making this film extra special! With only one week to go, there is plenty buzz aorund this film. However, advance bookings for the movie have only begun in Bangalore, and NOT in Chennai as yet as per reports on IBT.  So, why is that a Thalapathy film-that usually breaks records a week prior to release-has opened to poor advance bookings? Read on to know why. Also Read: Mersal Promo 2: Thalapathy Vijay’s easy breezy chemistry with Samantha Ruth Prabhu and Kajal Aggarwal is a delight to watch

From October 6th, The Tamil film producers Council announced that no new Tamil films would release in Tamil Nadu theatres. This protest was in response to the double taxation move by the government. Apart from GST, 10% local entertainment tax was to be levied as well. This move was not approved by the TPFC, hence the ban on new Tamil films. As of now meetings have been held between both parties to come to a consensus – Reports suggest the government might be ready to reduce the tax from 10% to 7% but TPFC is of the view to waive off the tax completely. No official announcement has been made as yet. The makers of Mersal are confident that the film will open to a bumper opening in Tamil Nadu. This is why, Mersal advance bookings may have opened only in Bangalore. Having said that, The first two days shows are already sold out.

So far, the makers have released brand news poster featuring the actor in different avatars, to add to the posters,  two promos have also been released – one featuring the actor in a massy avatar, one highlighting his romance with Kajal and Samantha Ruth Prabhu. The actor will also be seen opposite NIthya Menen for the first time in Mersal. However the director confirmed while speaking with the press that the movie won’t have a trailer. Recently, the film ran into controversy over its title but the court passed the verdict in the film’s favour.  Here’s hoping Mersal will open to a blockbuster release this Diwali!

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